Eugenio Krauss

My friends call me “AAA” — and no, it’s not because I’m a top-rated bond. It stands for Actor, Avvocato (lawyer in Italian), and Agricoltore (Farmer in Italian). Three lives, one person.

In my first life, I was a business lawyer — sharp suits, serious meetings, and a lot of coffee. Then one day, I decided to swap the courtroom for the stage. A dramatic turn, literally. Around the same time, I also started a lavender farm. My “plan B”, just in case the whole acting thing turned out to be... less than Oscar-worthy.

With time, I’ve learned a truth every actor knows: the stage is fickle.
At times, it shines its light on you; at others, it vanishes into shadow.
But a true actor cannot leave the scene — not in body, not in heart.
We live for the drama, on the stage and far beyond its edge.

Thankfully, lavender is the perfect business partner: low maintenance, never complains, and blooms even when ignored. It grows in dry, rocky soil, survives both blazing heat and freezing cold, and every year puts on a colorful, fragrant show. It smells amazing, repels pests, calms nerves, and doubles as a natural antiseptic.

In many ways I am like lavender.
Resilient. A little wild. 
Stubborn, generous, quietly persistent and ever faithful.
Capable of blooming, always.